Research Article
Research on the Optimization Path of Haidilao's Marketing Channels in the Context of the New Economy
Mengxiang Zhao*
Issue:
Volume 10, Issue 5, October 2025
Pages:
97-103
Received:
31 August 2025
Accepted:
13 October 2025
Published:
22 October 2025
Abstract: In recent years, the rapid development of the Internet has given rise to new business forms and models, causing the catering industry to face unprecedented challenges and pressures. As the "consumer-centered" marketing model gradually becomes the mainstream, consumers' demand for personalized and unique experiences has become increasingly strong. In response to this trend, the traditional single-channel marketing model has been unable to meet the growing consumer needs. Therefore, many catering enterprises have begun to explore the path of transformation and seek ways to expand both online and offline channels in order to achieve more comprehensive and efficient customer services and market expansion. With the growth of online catering consumption, as a benchmark enterprise in the hot pot industry, although the service of Haidilao is highly praised, in the context of changing market environment, Haidilao has also begun to transform its channels, increase night market channels, enter campus channels, and continuously optimize online channels to ensure the smooth operation of online channels and improve users' awareness of the products, thereby narrowing the distance with users and increasing the enterprise's profits. This article will first summarize the current status of Haidilao's marketing channel expansion, then analyze the existing problems in channel expansion, and finally propose suggestions for the future channel optimization of Haidilao through induction, and provide reference basis for other catering enterprises to optimize their market channels.
Abstract: In recent years, the rapid development of the Internet has given rise to new business forms and models, causing the catering industry to face unprecedented challenges and pressures. As the "consumer-centered" marketing model gradually becomes the mainstream, consumers' demand for personalized and unique experiences has become increasingly strong. I...
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Review Article
Kaizen as a Pathway to Industrial Transformation in Sub-Saharan Africa: A Systematic Literature Review
Solomon Terfasa Dinka*
Issue:
Volume 10, Issue 5, October 2025
Pages:
104-111
Received:
19 September 2025
Accepted:
30 September 2025
Published:
28 October 2025
DOI:
10.11648/j.ajmse.20251005.12
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Abstract: In the context of Sub-Saharan Africa's (SSA) ambitious industrialization agenda and its quest for global competitiveness, this systematic literature review critically examines the increasingly vital role of Kaizen—a Japanese philosophy of continuous improvement—within the region's diverse industrial sectors. Synthesizing evidence from 78 peer-reviewed articles and case studies published between 2010 and 2024, and adhering to the PRISMA framework. The review firmly positions Kaizen not merely as an operational tool, but as a strategic imperative for fostering enhanced competitiveness and sustainable growth within these emerging economies. The findings clearly demonstrate measurable and substantial improvements across critical operational dimensions. Operational efficiency has seen reported productivity increases ranging from 15% to 30%, largely achieved through waste reduction, optimized process flows, and enhanced resource utilization. Concurrently, quality management shows remarkable enhancements, with up to a 40% reduction in defects and rework, attributed to process standardization, root cause analysis, and proactive quality control. Beyond tangible metrics, Kaizen fosters greater workforce engagement, empowering employees through suggestion systems and problem-solving teams, leading to boosted morale and improved safety across diverse manufacturing subsectors like automotive, textiles, and food processing. Despite these encouraging outcomes, pervasive implementation barriers limit Kaizen's full potential and scalability in SSA. Foremost is entrenched cultural resistance to change, stemming from hierarchical management structures, a prevailing fear of failure, and an organizational short-term focus. Widespread infrastructural deficiencies, including unreliable power supply, inadequate logistics, and limited access to advanced manufacturing technologies, pose significant practical challenges. Addressing these systemic obstacles is paramount for improving Kaizen's transformative power and contributing to SSA's sustainable industrial development.
Abstract: In the context of Sub-Saharan Africa's (SSA) ambitious industrialization agenda and its quest for global competitiveness, this systematic literature review critically examines the increasingly vital role of Kaizen—a Japanese philosophy of continuous improvement—within the region's diverse industrial sectors. Synthesizing evidence from 78 peer-revie...
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