International Journal of Business and Economics Research

Volume 12, Issue 3, June 2023

  • Critical Success Factors (CSFs) of SMEs in Nigeria and the Mediating Impact of SMEDAN Initiative Between the CSFs and SMEs’ Success

    Babandi Ibrahim Gumel, Barjoyai Bin Bardai

    Issue: Volume 12, Issue 3, June 2023
    Pages: 68-86
    Received: 5 April 2023
    Accepted: 23 April 2023
    Published: 10 May 2023
    Abstract: The study is deduced from a Ph.D. thesis that investigated the critical success factors influencing SMEs in Jigawa State, Nigeria. Over twenty-one, critical success factors were identified in the literature review as influencing the success of SMEs across many locations and industries, and seven were considered important for this study. Studies con... Show More
  • Impact of Competition and Market Access Factors on the Performance of Secondary Livestock Markets in Turkana, Kenya

    Ekiru Francis Anno, John Samali Eipa, Josephine Namongo Emase

    Issue: Volume 12, Issue 3, June 2023
    Pages: 87-98
    Received: 21 April 2023
    Accepted: 9 May 2023
    Published: 18 May 2023
    Abstract: Globally, livestock farming is vital to the growth of economies. In the drylands of Africa, the scarcity of water and pasture significantly impacts livestock productivity and marketing, making local markets dominated by foreign stocks, products, and entrepreneurs. This study seeks to examine the effects of competition and market access factors on t... Show More
  • The Role of Marketing Strategy on Market Performance: A Study on Small and Medium Enterprises in Ethiopia, Jimma Town

    Endalkachew Desta, Chalchissa Amantie

    Issue: Volume 12, Issue 3, June 2023
    Pages: 99-107
    Received: 27 February 2023
    Accepted: 8 May 2023
    Published: 5 June 2023
    Abstract: This study investigates the role the marketing strategies on the market performance of medium and small enterprises in Ethiopia Jimma Town. To achieve the objectives of this study descriptive research design and qualitative interpretive approach were also employed. To answer the research questions, semi-structured interviews were administered to ta... Show More
  • Demographic Factors Affect on the Investment Decision of Policy Holder to the Life Insurance

    Manamaya Mishra

    Issue: Volume 12, Issue 3, June 2023
    Pages: 108-114
    Received: 26 January 2023
    Accepted: 28 April 2023
    Published: 9 June 2023
    Abstract: In this paper, the researcher analyzed demographic factors determinant on the investment decision of policyholders towards life insurance in Nepal. This paper is based on quantitative data through interview schedules by the semi structured questionnaire and qualitative data information collected by specific two cases, total numbers of sample is 205... Show More
  • The Effects of Social Media Marketing on Customer’s Purchase Intention; a Moderated Mediation Model from Apparel Industry of Pakistan

    Pu Liu, Hassan Ali Qureshi

    Issue: Volume 12, Issue 3, June 2023
    Pages: 115-122
    Received: 3 May 2023
    Accepted: 30 May 2023
    Published: 20 June 2023
    Abstract: Social media has become the modus operandi of the 21st century. Social media is being utilized more and more as a medium for advertising. A new, advanced, and unpredictable factor impacting consumer behavior is evolving: social media. Due to a widespread use of social media, it is the need of time to examine the social media marketing (SMM) empiric... Show More
  • ICT and Social Services Delivery in the Local Government Councils (LGCs) in Enugu State Nigeria

    Felix Ukwu, Charles Manasseh, Chine Sp Logan, Ogochukwu Okanya, Felicia Eze-Dike, Emeka Ejim

    Issue: Volume 12, Issue 3, June 2023
    Pages: 123-128
    Received: 3 March 2023
    Accepted: 21 March 2023
    Published: 27 June 2023
    Abstract: The primary function of every government is to provide the basic services needed by the citizens to improve their standard of living. Local government administration is created to trickle down powers of government, its functions and services which the federal and state government may not readily perform, down to the grassroots. Globalization has cr... Show More