Journal of Human Resource Management

Volume 3, Issue 4, August 2015

  • Dior Product Mix Analysis Research

    Zheng Jingjing, Ruan Jinhua, Hu Shouzhong

    Issue: Volume 3, Issue 4, August 2015
    Pages: 33-41
    Received: 21 May 2015
    Accepted: 1 June 2015
    Published: 25 June 2015
    Abstract: Dior is synonymous with gorgeous and elegant, is the French fashion brand famous, Dior also is the world's largest high fashion brand LVMH Group's parent company, holding company. The French mix of "God" and "gold", then the golden has become the most common Dior brand colors. Since its inception in 1946, Dior inherits the tradition of French haute... Show More